Can Go Essay Example | Topics and Well Written Essays - 250 words

Can Go - Essay ExampleMarketing strategy is needed to be fulfilled by marketing director who should take c be into account the product itself, the price for the product, its promotion and distribution. CanGo regularly renew their market strategy in order to keep the competitive advantage. Target market is classified into sections, which are psychographic, demographic and geographic, product related and mienal. When the target market is identified, the company should build the repair strategy to reach this market. There are many strategies but I would like to overview the one offered by Roger Best Select the target audience the customers are grouped based on similar needs and benefits sought by them on purchase of a product. Identify clusters of similar needs demographics, lifestyle, usage behavior and pattern used to differentiate between segments. Apply a valuation approach market growth, barriers to entry, market access, switching, etc. are used. Test the segments A segment storyboard is to be created to test the attractiveness of each segments positioning strategy. Lastly, modify marketing mix expanding segment positioning strategy to include altogether aspects of marketing mix (Identify Target Market). Such strategy can help CanGo review its target market, advertising and pricing to satisfy the customers needs.Jacks memorandum Employee and Product Flows in the Current Warehouse Layout. Retrieved May 28, 2014 from